Lake Michigan Credit Union

Community Relations Intern
August 2018 – Present

– Managed the Hutt Scholarship campaign beginning with cataloging 1,200+ essay submission, tracking campaign progress in comparison to previous years, assembling volunteer reading groups, and planning, coordinating, and executing the recipient luncheon for winning students, LMCU senior leaders, and Board of Directors

– Responsible project lead for 3+ initiatives for LMCU’s award winning Santa Squad campaign comprised of 21 days of philanthropic and community efforts in the month of December from conception to post-campaign assessment

– Supported brand marketing efforts on two social platforms by partnering with cross-functional teams, generating multimedia content, and designing a weekly and monthly cadence plan for leadership and assisted with internal and external communication plans

– Helped to coordinate LMCU’s experiential marketing efforts including assisting in the planning and coordination of promotional events, sponsorships, expo involvement, and key community events

– Served as a day-of coordinator, responsible for on-site management
and post-campaign recap presentation

– Additionally, assisted in the coordination and execution of volunteer programs for 1,300+ LMCU staff members and distributed internal communication accordingly

“2018 Volunteer Recap” available upon request.

Key Experience Areas: Campaign Management, Social Media, Experiential Marketing, Volunteer Management 

I’ve had the privileged to work with and manage Caroline during her time as the Community Relations Intern at Lake Michigan Credit Union and as her professor in the hospitality and tourism management department. Caroline has demonstrated leadership skills and work ethic that have made her an asset to our team. Caroline was able to lead one of our large corporate giving initiatives using her creativity and strong organization skills. Her education in hospitality and tourism management along with her previous internship experience compliments her willingness to learn and take on new projects. Caroline’s positive attitude is contagious and her ability to build relationships quickly has made quite the impact on our organization!

– Alexis Reame, Community Relations Manager at Lake Michigan Credit Union